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Lazada 11:11 Quiz website
E-commerce & Campaign
2024
In collaboration with Weber Shandwick, we crafted a viral digital experience for Lazada’s massive 11.11 shopping festival. Blending high-end web design with Generative AI, we built an interactive personality quiz that engaged over 230,000 users across Asia.
Recognition
Client Name
Lazada (via Weber Shandwick)
Services
Web Design
Focus
AI Visuals & Web Design
Rating
5 / 5.0
Problem
11.11 is the most competitive retail moment in Asia. To stand out amidst the noise, Lazada needed more than just a sale banner—they needed a "thumb-stopping" experience. The challenge was to create a campaign that was visually distinct from standard e-commerce templates and entertaining enough to drive massive word-of-mouth sharing across six different countries.
Solution & Experience
We turned shopping into storytelling. Moving "out of the box" of traditional web design, we utilized Midjourney to generate four unique, hyper-stylized AI characters and immersive backgrounds. We wrapped this art in a custom interactive quiz designed in Figma. The strategy was simple but effective: gamify the sale. Users played the quiz to unlock exclusive vouchers, creating a loop where entertainment directly fueled business revenue.
Final thoughts
The campaign successfully bridged the gap between art and commerce. By leveraging AI to create a unique visual language, we achieved: #230,801+ Customer Engagements. #6+ Countries reached. High conversion of quiz participants to shoppers via voucher redemption.
